As the Pacific Northwest Marketing Director, Cynthia leads proposal efforts with staff from across the firm. She effectively communicates our technical staffs expertise and experience in ways that allows our teams to do the important work that we do.
1. What keeps you coming to work here at ESA every day?
Interacting with my coworkers and facing new challenges chasing each and every contract.
2. What’s your favorite thing to do when you are out of the office?
So many choices…cannot narrow this down to one thing so here is a list: hanging out on the water on our sailboat, trying a new recipe, reading, reading, reading (did I mention I like to read all sorts of stuff?), sewing, paper crafting, nature photography, and of course hanging out with my family.
3. If you had one free hour each day, how would you use it?
Playing with our grandkids!
4. What is the greatest bit of advice a parent or mentor has given you?
Focus on the task at hand and how you are going to get that done, not on mud-slinging or group dynamics, as that usually accomplishes nothing. That came from a college professor back in the day.
5. What are three skills that you bring to the ESA team? In other words, what should colleagues know to reach out to you about?
- InDesign and Deltek power user; also proofreader extraordinaire
- Institutional knowledge – I’m coming up on 13 years at ESA
- Have a hard time saying “no” so if you need help, you know who to ask!
6. Describe your role at ESA and the type of work you do.
I’m the NW Region marketing lead, although I’m only as good at my job as the terrific team I work with. I spend a lot of time leading proposals with technical staff from all over the company, and then working through all of the background tasks to save/reuse/craft/gather the info needed to create future winning proposals.
7. What’s been your favorite project/proposal to work on here at ESA and what impact did it have on the community and/or environment?
I think contributing to the proposal that won The Florida State Expenditure Plan for the RESTORE Act contract has been my favorite. At the time I was asked to lead this proposal, I balked at the idea. Other marketers had been heavily involved in the pre-positioning efforts, so I felt I was coming to the effort a bit late in the game. And at the time, I had not met or worked with the SE staff involved. But I was persuaded to take it on (see, I said I have a hard time saying “no”!). After submitting a complicated proposal, the technical team won the contract via an interview. I am proud to have helped in this effort – I met new people, conquered some fear of jumping in “mid-stream” to lead a proposal for a project I did not initially know anything about, and helped ESA secure an important contract that would ultimately contribute to identifying projects to be funded under the spill impact component of the RESTORE Act after the Deepwater Horizon oil spill.